Spicy BBQ Six Dollar Burger?

When you turn on the television you are constantly bombarded with commercials from athletes trying to sell you sports equipment to restaurants trying to sell you their food. In 2005 the famed Paris Hilton made a thirty second commercial for Carl’s Jr./ Hardees, Spicy BBQ Six Dollar Burger. In the commercial you see her walk in wearing a very skimpy bikini and high heels. She begins by cleaning a car in a very sexual like manner. The commercial continues with her cleaning the car and only showing the hamburger, the product the company wanted to sell, a few times very closely together. This is an example of a company using sex appeal to try and get buyers to endorse their product. The commercial is supposed to be about buying a Spicy BBQ Six Dollar Burger, instead you become so absorbed watching Paris Hilton that you do not pay much attention when the hamburger is actually advertised. The advertisement may have worked due to the fact that women may believe that they will be considered sexy, like Ms. Hilton, if they eat that burger and men may believe that if a sexy woman like that is eating this burger then it must be pretty great.
I do not feel that this endorser used proper representation for their product. They want to sell a hamburger not sex. There is nothing wrong with having Paris Hilton in the commercial but maybe toning down the clothing and focusing more on the product. I do not believe that this product will get the sale outcome that Carl’s Jr. wanted for the simple fact that the focus is more on Paris and the car then on the actual hamburger.