In Conor’s “Celebrity Endorsement” blog, http://coneilllsc100f09.blogspot.com/ he discusses how coke uses Troy Polamalu to endorse their coke zero brand. The commercial was a copy and updated version of Mean Joe Greene’s early coke commercial. The commercial is a great way to promote coke. Troy Polamalu seems to be a great athlete for endorsement deals. His promotion of the coke zero is eye catching and makes you just want to go get a coke zero. http://www.youtube.com/watch?v=sjII6F-nJBQ In the commercial he is hurt and once he drinks the coke zero he seems to be happier and feel better which in a way is saying that when you are having a down day all you need is a coke zero and you will feel better no matter what has happened.
Conor also talks about how Troy has been used not only for the promotion of coke zero. He has another head and shoulders commercial. http://www.youtube.com/watch?v=j3BaPi94bWs In the commercial he discusses how great his hair is and how great it is because he uses head and shoulders. The reason he is the perfect candidate is because if you look Polamalu does have great looking hair. So in a way head and shoulders is saying that if you use our product then you will have great hair like him.
Head and shoulders and coke picked the perfect candidate to promote their products. He is not only a popular figure he also has attractive figures which makes him eye catching. Whoever decided to use him for their commercial was smart because he has everything you need, he is pretty, smart, and a well known figure.
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